Mission
To give digital-product teams in Türkiye one clear commercial layer for checkout, billing, tax operations, refunds, and supplier earnings as they sell worldwide.
Brand Identity
This page defines the logo, colours, typography, and story, ensuring a cohesive Hakede brand identity.
Vision
To be the trusted Merchant of Record for digital products built in Türkiye, so global sales do not require a separate overseas setup just to get started.
Logo
The Hakede mark should stay sharp, consistent, and recognisable across product surfaces, marketing pages, and partner communications.
Hakede
HakedeSafe Margin
Always preserve clear space around the logo. This minimum safe margin keeps the mark legible and stops surrounding text or graphics from crowding it.
HakedeLogo Don'ts
To protect the Hakede brand, avoid altering the logo, distorting the proportions, or placing it in low-contrast or noisy contexts.
×Don't alter the colours
HakedeKeep the approved Hakede palette intact across every medium.
×Don't distort proportions
HakedeNever stretch, compress, or unevenly scale the wordmark.
×Don't rotate or flip
HakedeThe mark and wordmark should always remain upright.
×Don't place on clashing backgrounds
HakedeAvoid noisy, high-contrast surfaces that reduce readability.
×Don't add effects
HakedeNo shadows, glows, gradients, or embossed treatments.
×Don't skew or italicise
HakedePreserve the original geometry and typography at all times.
Brand Colours
Our colour system is built for clarity and consistency, with bold accents that stay usable across product, web, and media.
LimeBlueGreenPinkOrangeVioletColour Palette
Primary
#A5D800
Mint
#0B8F61
Blue
#2154D0
Pink
#BD3798
Secondary
#D6B53D
Accent
#D8722B
Neutral
#9A9A9A
Typography
Our typography balances personality with clarity. Apfel Grotezk leads the visual identity while the interface keeps a calm reading rhythm.
Apfel Grotezk
PRIMARY TYPE
Use for hero headlines, section titles, and brand-forward communication moments.
AaBbCc
Regularabcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*
Inter
SECONDARY TYPE
Use for supporting UI copy, product descriptions, labels, and denser reading surfaces.
AaBbCc
Regularabcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*
HakedePartner Co.
Co-Branding
When Hakede appears alongside a partner, maintain equal visual weight, adequate spacing, and a clear separator between both brands.
Media Kit
This media kit includes core brand assets and approved visual references for articles, launch posts, press coverage, and partner pages.
Download Media Kit